Employer branding is your reputation as an employer among your workforce and employees. accelerates your company’s reputation as an employer of choice to build even stronger relationships with talent both inside and outside the company. It is about inspiring prospective employees to want to join your organisation and to be excited and willing to do so. It’s also how you advertise your business to job seekers and internal representatives.
Since 69% of employees surveyed consider it extremely or very important that their employer has a brand they can be proud of, employer branding is a key factor in retaining and attracting top talent.
Creating an excellent brand for your products or services alone will not convince someone to join or work for your company. The same branding strategy must be used to convey your company’s leadership, values, and culture.
Branding an employer requires more than just creating an image. Telling your staff and the general public that having a ping pong table makes your workplace a great place to work is not enough. Employer branding is your reputation as an employer among your workforce and employees. It’s also how you tell employees and job seekers about your business.
Importance of Employer Branding
Employer branding is essential to your financial success. It can help you save money by lowering your turnover rates and halving your costs per hire. Additionally, if an employer actively manages its employer brand, active job seekers are more likely to apply for a position.
Whether you’ve worked on it or not, you have a brand for your employer, so why not work hard to make it one you can be proud of?
Let’s look at how you can start using an employer brand strategy right now.
Strategies for Employer Branding
Define what sets you apart from competition
Focusing on your company’s mission statement, values, vision, and culture is the first step in developing a strong employer brand. Working backwards to comprehend the kind of talent required to achieve your business’s goals can be beneficial.
Honesty, Transparency & Authenticity
Honesty, openness, and authenticity are among the most crucial aspects of building an employer brand. Focusing only on positive feedbacks might not be ideal if you the working conditions are not as you portray.
Negative feedback can help you identify areas for improvement and make changes to better meet your employees’ needs. As a result, satisfied employees have higher retention rates and are more likely to promote the business and show off the culture.
Utilize Current Employees
Your company’s real employees are what job seekers are looking for to learn more about your employer brand. Therefore, some of your best ambassadors in employer branding are your employees.
Create short interview videos for your social media channels or share reviews and testimonials on your recruitment pages to capitalize on their positive opinion of your company. Majority of employers with top employer brands agree that employee experience is an important part of their brand, so what they say can have a big impact on how people feel about them.
Robust Onboarding Experience
A new hire’s first experience with the company is their onboarding, and a bad impression can have huge repercussions. As a matter of fact, individuals with a bad onboarding experience are twice as likely to look for a different opportunity.
In the end, a successful onboarding process is the first step toward establishing a positive company brand image. From the beginning, it’s important to get employees excited about their jobs and their teams. By providing your new employees with the instructions and resources they need to succeed in their roles, you will ensure a smooth transition, lower rates of employee turnover, and more productive teams.
Grazia Consulting, executive recruitment agency in London, recognize your challenges in the race to attract top talent and that is why we work with you to enhance your branding to hire the best and diverse talent available.
We support you in attracting the most experienced and diverse talent by restructuring branding to ensure robust employee experience with streamlined recruitment marketing strategies, digital tools and technologies.
Learn how Grazia can improve your recruitment experience with our specially designed Employer Branding packages.