Administration & Secretarial, Fulltime, Permanent

Country Manager

• London

Job Responsibilities:

Sales & Business Development:

  • Build and lead a successful sales and business environment.
  • Generate leads with the support of the Australian team and convert them into sales delivery contracts.
  • Own and manage the sales pipeline and CRM.
  • Build and maintain strong relationships with venues, event owners, and organisers.
  • Lead promotional activities, including cold calling, networking, and local area marketing.
  • Prepare tailored proposals and deliver compelling presentations to potential clients.

Operational Excellence:

  • Oversee on-site delivery teams to ensure commitments are met.
  • Ensure all events are delivered according to sales agreements, maintaining high-quality standards.
  • Maintain consistent communication with event organisers before, during, and after events.

Strategic Leadership:

  • Establish the foundations for a world-class sales and delivery team.
  • Regularly travel nationally and internationally to support business growth.
  • Conduct market research to stay informed of industry trends and competitor activities.

Reporting & Administration:

  • Maintain accurate records in the company CRM.
  • Provide weekly, monthly, and post-event reports, highlighting key metrics and future opportunities.
  • Manage all sales administration, including proposal preparation and follow-ups.

Requirements:

  • Must have events industry experience.
  • Highly desirable experience in trade, consumer and sporting events.
  • Proven experience in sales, business development, and event management.
  • Strong leadership and team-building skills.
  • Exceptional communication and negotiation abilities.
  • Ability to manage multiple projects and meet deadlines.
  • Willingness to travel and work weekends/public holidays as needed.
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